Permanent
Impact
Evidence-based interventions against antisemitism, distributed at Gen Z scale: millions and millions of impressions monthly.
Seeded. Shared. Permanent.We are not losing the argument.
We are losing the feed.
The environment where the next generation forms its beliefs about the Jewish people.
What We Are
A lean team of 5 applying niche marketing expertise and digital publisher relationships to guarantee 100M monthly impressions on Instagram, ages 12 to 30.
Our Mission
To place true, human, positive Jewish stories into the feed at the scale and speed at which antisemitism already moves, before AI systems trained on today's content finish writing the story without us.
We are outspent. We do not intend to be outmatched.
It Is Solvable: Here Is the Proof
A 2025 ADL-supported study tested short, fact-based conversations with 1,224 U.S. adults who held antisemitic beliefs. The results were striking.
That study used conversational AI, the same technology behind ChatGPT, for one-on-one correction. Permanent Impact applies the same principle at population scale. This is not a hope, but a tested finding that we are scaling.
Why Now
This is not a reason for despair; rather, it demonstrates why the window of leverage is right now.
Global Surge
Antisemitic sentiment nearly doubled in a decade worldwide.
Youngest Generation Most at Risk
U.S. adults 18 to 34 are nearly twice as likely as adults 50+ to readily believe antisemitic stereotypes (12% vs. 7%).
Our Exact Target
Extensive antisemitic prejudice among all Americans is up to 24%, from 20% in 2022. Permanent Impact reaches ages 12 to 30.
Campaign Scope
Two fully managed options. Deployment begins upon receipt of funds.
Fund Allocation & Affordability
Where Your Dollar Goes
of every dollar is allocated directly to content production and guaranteed placement.
Cost Per Thousand Views
How It Works
Select Story
Donor chooses the narrative
Build Content
Team crafts proven messaging
Place Story
Publisher network guarantees placement
Measure Impact
The Shift tracks belief and favorability
Content is developed from patterns already proven to resonate with this audience. Placement is a contracted relationship with trusted publisher partners, not a boosted ad, providing access to trust that a paid placement cannot achieve.
What Is Included
Algorithm-Native Content
Built in the way platforms already favor and distribute content, a native fit rather than a boosted ad.
Vetted Publisher Network
Pre-qualified, audience-matched, and ready for immediate deployment.
Real-Time Dashboard
Live visibility into impressions, reach, and engagement from day one.
The Shift Reporting
AI-powered comment analysis that shows, in clear terms, whether attitudes are shifting, with no black box.
Jack Hughes at the 2026 Winter Olympics
At the 2026 Winter Olympics in Milano-Cortina, Jack Hughes, who is Jewish, scored the overtime goal that secured Team USA men's hockey gold, the country's first since 1980. Permanent Impact placed content built around his family-centered interview across a vetted publisher network.
Modern Achievement
This post reflects the Judaic value of Personal Responsibility and Grit, highlighting discipline, perseverance, and earned achievement at the highest level of competition.
Campaign Analytics
Analytics on the 2 posts:
Within a short deployment window, the Jack Hughes posts generated over 1.28 million cumulative views across two network pages. Beyond impressions, the campaign drove meaningful engagement and profile actions, validating the effectiveness of our controlled cross page distribution model.
| Page one | Page two | |
|---|---|---|
| Views | 819,039 | 461,819 |
| Likes | 15.8K | 3.8K |
| Comments | 314 | 66 |
| Profile activity | 1,347 | 900 |
on Jack Hughes ad.
on Jack Hughes ad.
The Team & Accountability
The Team
Michael & Spencer have been sought after by OpenAI and Perplexity, applying proven AI methodology to shape what the next generation believes about Jews and Israel.
How We Report
Weekly summaries throughout the campaign
Live dashboard access granted at launch
Written guarantees confirmed before initiation
A lean team by design: no agency layer between your dollar and the work.
How to Give
The Leader Family Foundation is a fiscally sponsored project of The Giving Back Fund, an IRS-approved 501(c)(3) public charity (EIN 04-3367888). Please make gifts payable to: The Leader Family Foundation / Permanent Impact.
Wire Transfer
- Bank
- JPMorgan Chase Bank, N.A.
- Address
- 383 Madison Avenue, New York, NY 10017
- Account Name
- Giving Back Fund
- Account
- 2904262815
- ABA
- 021000021
- SWIFT
- CHASUS33 (international)
Contact
- Name
- Pamela Dubin
- pamela@pameladubin.com
- Phone
- 917-406-0100
Please share your positive Jewish story and reply with your intent: Pilot (36M impressions) or Full (72M impressions).