A first of its kind distribution engine delivering authentic Jewish narratives to billions.

Reshaping cultural perception at a generational scale, through organic, fact-based storytelling delivered where mainstream audiences already are.

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0M
Tracked Reach
$0M
Monthly at Scale
0 YR
Infrastructure
$0K
Pilot Investment
01 / Mission & Vision
Mission & Vision

A permanent engine for
generational narrative change.

Mission

Distribution at the scale of culture.

Build a permanent, scalable distribution engine powered by an organic approach, bringing authentic Jewish narratives to billions beyond the Jewish community and shaping cultural perception at scale.

Vision

Durable infrastructure for lasting impact.

A durable digital infrastructure that generates billions of positive impressions across audiences, creating lasting, generational cultural impact through non-intrusive storytelling.

01 / Truth & Accuracy

Fact-based storytelling. No distortion, no agenda.

02 / Positivity Over Division

Messages that build trust, unity, and shared understanding.

03 / Organic Storytelling

Authentic content, delivered naturally and at scale.

04 / Long-Term Impact

Built for generational influence, not short-term attention.

02 / Target Audience
Target Audience

Reach the largest, most culturally
influential demographic online.

Primary Audience
12/34
Non-Jewish media consumers

Mainstream audiences with little to no prior exposure to Jewish culture or community.

Why This Audience

The highest-leverage audience for durable, generational narrative change.

This is the largest and most culturally influential demographic online. Reaching them at scale shapes baseline perceptions early, making them the highest-leverage audience for durable, generational narrative change.

03 / The Plan
The Plan

Five moves, one repeatable system.

01

Create Relatable Content

Develop culturally resonant, mission-aligned content designed to earn attention and build trust at scale.

02

Distribute

Launch through targeted digital publishers to reach the right audiences efficiently and consistently.

03

Optimize Daily

Track performance in real time and make disciplined daily adjustments to improve reach, engagement, and efficiency.

04

Scale Top Performers

Double down on the narratives and formats proving strongest, then expand them with confidence.

05

Deliver 100M+ Views

Execute the pilot to surpass 100M tracked views, establish repeatable momentum, and set the stage for billions.

04 / Campaign Roadmap
Campaign Roadmap

From first test to permanent infrastructure.

Phase 1Week 1

Narrative Creation + Split Testing

Develop and test multiple culturally resonant narratives. Activate the full production pipeline and identify early signals of traction.

Phase 2Week 2

Live Distribution

Deploy organic content daily across a targeted network of Instagram publishers, driving broad reach and consistent audience growth.

Phase 3Weeks 3 to 4

Optimization + Scaling

Prioritize the strongest-performing narratives, reallocate distribution toward top performers, and accelerate past 100M views.

Phase 4Weeks 5 to 8

Aggressive Scaling

Reinforce proven narratives across an expanded publisher network, increase posting frequency, and build toward billions of views.

Phase 5Month 3+

Scale Phase

Sustain winning narratives, introduce fresh content to extend momentum, and support a $4M to $5M monthly deployment capacity.

Phase 612+ Months

Infrastructure Layer

Establish a permanent distribution engine with recurring narrative cycles, generating billions of annual impressions through a self-optimizing system.

05 / Pilot Structure
Pilot Structure

A disciplined four-stage loop.

STEP 01

Create

Develop high-volume, culturally tuned organic content designed to feel native, travel fast, and align tightly with the objective.

STEP 02

Test + Scale

Run rapid split tests, identify the strongest narratives, and concentrate spend and production on the variants that win.

STEP 03

Track

Monitor performance in real time with a live dashboard that shows velocity, engagement, and distribution while momentum builds.

STEP 04

Guarantee

Deliver 100M tracked views through a disciplined publisher network built to consistently amplify proven content at scale.

06 / Pilot Goals & Risk Mitigation
Pilot Goals & Risk Mitigation

Clear targets. Accountability built in.

Goals

  • Reach 100M trackable views
  • Generate strong engagement through shares, saves, and comments
  • Deliver broad reach across demographics, age groups, and belief sets
  • Build a repeatable system designed for long-term impact and scale

Risk Mitigation

  • Test multiple creative angles early to identify the highest-performing message
  • Tie publisher compensation to view thresholds to ensure performance accountability
  • Monitor results daily and reallocate distribution in real time
  • Maintain contingency delivery through additional high-reach publishers
Weekly investor updates
Dashboard access: views, engagement, pacing
Final report with insights and scale strategy
07 / Key Numbers
Key Numbers

Focused funding. Guaranteed reach.
Long-horizon infrastructure.

0M
Tracked Reach
Guaranteed pilot delivery built to generate 100M measurable views.
$0M
Monthly Revenue at Scale
A clear path to $4M to $5M per month from a repeatable growth engine.
0 YR
Platform Foundation
Five years to build durable infrastructure across every major channel.
$0K
Pilot Investment
Focused funding for production, distribution, analytics, and execution.
08 / Scale Vision & Financials
Scale Vision & Financials

Beyond the pilot, a category-defining engine.

Scale Vision

  • 01$4M to $5M per month for enduring scale and category-defining impact.
  • 025-year infrastructure build across every major channel and audience touchpoint.
  • 03Billions of impressions delivered annually across high-reach platforms.
  • 04A self-optimizing system designed for mainstream media adoption.

Financials

$500K

Pilot allocation dedicated to production, distribution, analytics, and operations.

Structured under a standard agreement with transparent reporting and weekly investor updates throughout the pilot period.

09 / Leadership & Next Steps
Leadership & Next Steps

Point of contact. Full execution ownership.

Leadership Team
Pamela Dubin Michael Phillips Spencer Martino Sean Grimberg Dan Vigdor

Point of contact and full execution ownership.

Why Now

  • Antisemitism and misinformation are accelerating across major platforms and public discourse.
  • Social media is now shaping cultural narratives at scale, faster than traditional response systems can keep up.
  • The infrastructure to counter this threat remains fragmented, underfunded, and absent at meaningful scale.
  • Permanent Impact is built to fill that gap immediately, with urgency, reach, and permanence.

Next Steps

  1. Review the pilot proposal and agreement terms.
  2. Confirm the $500K pilot allocation.
  3. Execute the standard agreement.
  4. Launch within 2 weeks of commitment.

Permanent impact starts here.

Confirm the pilot and let's move forward together.

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